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When you join Ulta Beauty’s Ultinate Rewards loyalty rewards program and get a gift on your birthday, plus earn double points on purchases made during your birthday month. Time to stock up on makeup!

What is Ultamate Rewards?

Ultamate Rewards is our way of thanking our loyal guests for choosing Ulta Beauty. As a member, you’ll feel the love by being rewarded with exclusive offers sent to you via email and mail. The program is free; simply shop like you always do — and get rewarded for it. It’s about time beauty loves you back.

How does it work?

When checking out in-store, present your membership card. If you don’t have your card, you can tell the Ulta Beauty associate your member ID or phone number. The associate will gladly look up your number and ensure that you receive your points.

When checking out online, be sure your Ultamate Rewards member ID is on your My Account page at Then, just make sure you’re logged in before you check out, and your purchases will automatically be credited to your member account.

How does the points system work?

You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!).

Why join Ultamate Rewards?

  • Membership is free.
  • Earn 1 point for every $1 you spend.
  • Earn points on any product or Beauty Services in-store or at
  • Redeem points as soon as you have 100 on any of our 20,000 products in-store or at
  • Receive member-exclusive magazines (up to 15 a year).
  • Receive member-exclusive offers (worth up to $75 per year).
  • Earn points faster with special bonus-point offers.
  • Earn double points on all your purchases during your birthday month.
  • Get invited to member-exclusive events.
  • Get a FREE gift on your birthday plus earn 2X points on all purchases in your birthday month. And if you’re Platinum or Diamond, you get an extra special birthday gift.
  • View your points balance on your receipt,, and your monthly email statements.
  • Check out the “Earning Points” and “Redeeming Points” sections of these FAQs to learn more.
  • Diamond members get everyday FREE shipping on orders of $25 or more, PLUS an annual $25 beauty service reward card.

Your next steps are to…

Join the Ulta Beauty’s Ultinate Rewards loyalty rewards program today and start earning lots of these great benefits today — including your FREE birthday gift plus additional points.

Here is the Ulta Beauty store location finder for your convenience for the next time you shop at their retail location. If you prefer shop from home – start shopping on the Ulta Beauty site. Make sure you use discount codes at their checkout section to save additional money.

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