WOW! All of your iPhone users are going to LOVE this!

Apple has officially unveiled the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone, the iPhone Duo. The new models arrive on different schedules, so shoppers interested in ordering should pay close attention to the preorder dates.

iPhone 18 Pro and Pro Max Pricing

The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299. Both are available with 256GB, 512GB, 1TB or 2TB of storage in black, silver, glacier and burgundy.

Preorders begin Saturday, September 12 at 8:00 AM EST.

The phones officially become available Friday, September 18.

Apple’s First Foldable iPhone: iPhone Duo

Apple’s new iPhone Duo is the company’s first foldable iPhone. It features a 5.4-inch outer display and opens to a 7.6-inch inner display.

The iPhone Duo starts at $1,999 and is available with 256GB, 512GB, 1TB or 2TB of storage. Color choices are star white and night sky.

iPhone Duo preorders begin Friday, October 16 at 8:00 AM EST.

Availability will begin on Friday, October 23.

 

Here’s How to Order

Shoppers can order through Apple online, through the Apple Store app or at an Apple Store location once preorders begin.

  1. Choose the iPhone model, size, color and storage capacity you want.
  2. Select your carrier or choose an available unlocked purchase option.
  3. Check whether your current phone qualifies for Apple Trade In or a carrier promotion.
  4. Choose to pay in full or select an eligible financing option.
  5. Select delivery or Apple Store pickup when available.
  6. Review the final price and any carrier requirements before placing the order.

Because popular colors and storage capacities may have longer delivery estimates after ordering opens, shoppers who already know what they want may want to prepare their selection ahead of the preorder time.

Trade-In Savings

Apple says customers trading in an eligible iPhone 13 or newer can currently receive approximately $175 to $885 through Apple Trade In.

Apple is also advertising carrier offers of up to $1,200 in credits toward an iPhone 18 Pro or iPhone 18 Pro Max with an eligible iPhone 14 or newer trade-in. Carrier eligibility, plan requirements and promotional terms vary, so shoppers should review the offer before completing their purchase.

South Florida Savings Guy Recommendation

Hey, if you plan to upgrade, compare Apple’s regular trade-in value with the carrier promotion before placing your order. The highest advertised carrier credit may look better, but it can require a qualifying wireless plan or installment agreement. Compare the total cost rather than choosing solely on the advertised trade-in amount.


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